Tag Archives: customer service

Can Showrooming Be Turned into a Positive?

Posted on September 29, 2012 by bermanevansretail

As we have discussed several times, showrooming is a major problem for store-based retailers that are losing customers who visit the store and then buy online. And many retailers continue to fight back. Sometimes, they do so reactively — such … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , | 1 Comment

Adobe’s 2012 Mobile Consumer Survey

Posted on September 24, 2012 by bermanevansretail

Check out this research on mobile consumers from Adobe. Look at the differences by age group. Are these results surprising to you? Click the chart for more information.

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , , , | Leave a comment

Australia’s Telstra: Focusing on Employee Empowerment

Posted on September 21, 2012 by bermanevansretail

Telstra, an Australian-based global firm, is a technology-driven telecommunications company with a number of retail stores. It recognizes the importance of store managers and empowers them accordingly. The focus is on customer service.    

Posted in Career Video Clips, Careers in Retailing, Global Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business | Tagged , , , , , , , , , , | Leave a comment