Tag Archives: customer satisfaction

What Was Hot in Technology? 20 Years Ago!

Posted on February 16, 2017 by bermanevansretail

We tend to spend a lot of time looking at the “hot new things,” such as connected vehicles, virtual assistants, and a lot more. But, as retailers, we infrequently look back at the past to see what was hot then … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Technology in Retailing | Tagged , , , , , , | 1 Comment

Don’ts for Retailers Using Social Media

Posted on January 30, 2017 by bermanevansretail

In this new era of fake news, alternative truth, and inflammatory messages on social media, it is a good time for us to appraise (or reappraise) our own use of social media. Are we doing the best we can to … Continue reading →

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Privacy and Identity Theft Issues, Social Media and Retailing | Tagged , , , , , , , , , , , , , , , , | Leave a comment

How to Be Better at Customer Service

Posted on January 9, 2017 by bermanevansretail

Last week, we wrote about one aspect of customer service — the retailer’s return policy — and its impact on consumer satisfaction. Today, we are presenting a broad-based infographic on good customer service that was developed by  Exponential Solutions (The … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , | 1 Comment