Tag Archives: customer satisfaction

The Founder of Zara: The Third-Richest Man in the World

Posted on January 14, 2013 by bermanevansretail

Who is Amancio Ortega Gaona? He is one of the most reclusive billionaires in the world and the founder of the wildly popular Zara apparel chain (part of his Inditex Group). Let’s learn more about him. As reported by Vivienne Walt … Continue reading →

Posted in Careers in Retailing, Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Technology in Retailing | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Consumer Psychology: A Key Driver of Shopping

Posted on November 13, 2012 by bermanevansretail

Help Scout has put together a very good infographic about better understanding consumer psychology. Take a look.  

Posted in Global Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | Leave a comment

Infographic: Success Gleaned from Satisfying Shoppers

Posted on July 26, 2012 by bermanevansretail

As Lindsay Scarpello writes for POPAI: “According to a recent survey by American Express, a whopping 80 percent of American shoppers have quit in the middle of a transaction due to an unpleasant or bad shopping experience. This statistic is blatant … Continue reading →

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , | Leave a comment