Infographic: Success Gleaned from Satisfying Shoppers

As Lindsay Scarpello writes for POPAI: “According to a recent survey by American Express, a whopping 80 percent of American shoppers have quit in the middle of a transaction due to an unpleasant or bad shopping experience. This statistic is blatant proof that American shoppers are not happy with the bulk of their shopping experiences, and that includes shopping online and in-stores. So how can retailers remedy this incredible disservice to shoppers? An insightful infographic courtesy of Retail TouchPoints details a strategy worth looking at, here, or after the jump. Considering that 70 percent of American shoppers say that they would spend 13 percent more at a retailer that provides helpful and friendly customer service, the driving point of the infographic seems to be to really focus on the shopper–and then, like magic, the sales will come.”



This entry was posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer and tagged , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.