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Tag Archives: customer loyalty
Can a Low-Touch Retailer Succeed in a High-Touch Marketplace?
In the competitive, multi-channel environment of 2013, can a retailer succeed with a “low-touch” approach, whereby little customer service is provided? This seems highly unlikely. Doesn’t it? As Erik Sherman writes for Inc.: “You can’t cost-cut your way to great … Continue reading
Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer
Tagged customer expectations, customer loyalty, customer service, experiential retailing, high touch, Inc., low touch, merchandising, multichannel, resources, shoppers, shopping, strategy, success
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Fun Facts About McDonald’s
McDonald’s is the largest fast-food chain on the globe — and a big hit in virtually every region worldwide. As the company’s Web site notes. McDonald’s has more than “34,000 local restaurants serving approximately 69 million people in 119 countries … Continue reading
Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged customer expectations, customer loyalty, customer service, experiential retailing, fast food, global, McDonald's, merchandising, opportunity, planning, promotion, retail analytics, success
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lululemon: 2013 International Retailer of the Year
As the retailer says at it Web site: “Founded in Vancouver BC in 1998, the first lululemon shared its retail space with a yoga studio. We’ve been growing ever since, and our technical yoga and run clothes are now available … Continue reading
Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career)
Tagged apparel, customer expectations, customer loyalty, customer service, entrepreneur, experiential retailing, global, lululemon, multichannel, National Retail Federation, planning, promotion, success, trust, video, yoga
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Retailing: From A to Z 