Tag Archives: customer loyalty

The Online Shopper’s Road to Happiness — Or Unhappiness

Posted on July 10, 2013 by bermanevansretail

Look at this infographic to see what makes online shoppers happy or unhappy with their shopping experiences.    

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , , , | Leave a comment

Is Free Shipping a Must for Online Retailers?

Posted on July 4, 2013 by bermanevansretail

As we reported before, free shipping is highly desirable by shoppers. Here’s further evidence of this. Consider this commentary by Erin Lynch, writing for MultiChannelMerchant.com: “Free shipping was once the goldmine for online retailers and what set you apart from … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | 1 Comment

Learning from Customer Complaints

Posted on June 26, 2013 by bermanevansretail

Watch this video clip from serial entrepreneur Gary Vaynerchuk about turning customer complaints into opportunities.    

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , , , , , , | Leave a comment