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Tag Archives: customer loyalty
Are Price Shoppers Worth Pursuing?
For many years, there has been intense discussion about the concept of customer lifetime value. According to this concept, loyal shoppers will make many purchases over their lifetime, thus enabling companies to accrue long-term profits from those shoppers. This concept … Continue reading
Guitar Center Makes Sweet Music
For years, Guitar Center has been a standout in the music instrument industry. It now has well over 200 stores; and despite its name, the retailer carries a wide product assortment. It is also a master of multi-channel retailing. As … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing
Tagged customer expectations, customer loyalty, customer service, experiential retailing, Guitar Center, multichannel, omni channel, planning, promotion, success
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Taco Bell: Ad Age’s Marketer of the Year
Congratulations to Taco Bell for just being selected as this year’s “Marketer of the Year” by Advertising Age. Here’s why Taco Bell was chosen, as reported by Maureen Morrison: “The 50-year-old chain is in innovation overdrive, churning out a string … Continue reading
Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged Advertising Age, customer expectations, customer loyalty, digital, experiential retailing, innovation, marketer of the year, merchandising, multichannel, planning, promotion, segmentation, social media, strategy, success, Taco Bell
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Retailing: From A to Z 