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Tag Archives: customer loyalty
Store Associates and Customer Relationships
It is imperative that store-based retailers recognize the importance and value of store associates in customer relationships. Some get this; others do not. Recently, Cognizant conducted a study on this and concluded that: “Store associates are the last resource shoppers … Continue reading
Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer
Tagged bad behavior, Cognizant, customer expectations, customer loyalty, customer relations, customer service, experiential retailing, infographic, planning, store associate, tips, video
2 Comments
Understanding the Social Media Platforms You Use
It is not just consumers (people) who need to understand and utilize the proper style and good manners with each social media platform. This is also true for businesses! Proper style and etiquette will enable us all to make our … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged customer expectations, customer loyalty, customer service, etiquette, experiential retailing, good manners, infographic, multichannel, opportunity, planning, social media, tips, trends, trus
1 Comment
A Small Florist Flourishes
Today, times remain tough for a wide variety of retailers — both large and small. But, as always, there are some shining stars. And we can learn from them. One such star is Andrea Glass, a florist in Louisville, Kentucky, … Continue reading
Posted in Career Useful Information, Careers in Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged Andrea Glass, Boston’s Floral Couture, competition, customer expectations, customer loyalty, customer service, entrepreneur, experiential retailing, florist, Louisville, merchandising, small business, strategy, success
2 Comments
Retailing: From A to Z 