Understanding the Social Media Platforms You Use

It is not just consumers (people) who need to understand and utilize the proper style and good manners with each social media platform. This is also true for businesses! Proper style and etiquette will enable us all to make our desired points while still being civil and polite while doing so. 🙂
As Jennifer Landry, a Web journalist who specializes in articles about business management and the current social media landscape, notes for BLUE by Cox Communications:
“Of course, you can’t employ the same methods for the different social platforms. Each site offers users a different experience. Twitter users want quick and casual communication while Linkedin users expect professional and well researched conversation. In order to get the most out of these sites, you’ll need to make sure that you understand what users expect from each platform and how to mold your posts to suit that need. In general, the posts that do the best are ones that either entertain or inform others.”
“Besides following the basic style of each social site, you must make sure you follow the unwritten etiquette rules. While they might seem like common sense, you’d be surprised how often companies do not follow them. If you can understand and implement the information from the infographic below into your campaigns, you’ll be more likely to attract new followers to your profiles and keep your old ones interested.”
Here is a good infographic from Landry’s article.
 

 

This entry was posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Social Media and Retailing and tagged , , , , , , , , , , , , , . Bookmark the permalink.

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