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Tag Archives: customer expectations
Appealing to the Luxury Retail Shopper
This television interview of Hofstra University’s Distinguished Professor Joel Evans (of the Zarb School of Business) very recently appeared on Fios1’s Money & Main$treet. The interview was conducted by host Giovanna Drpic. It deals with the luxury market, especially on … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Video Clips (non-career)
Tagged customer expectations, customer satisfaction, experiental marketing, Fios1, Giovanna Drpic, Hofstra University, Joel Evans, luxury, Money & Main$treet, shopping, Zarb School
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Retailers Beware: Facebook Cracking Down on Access to Data
There have been a lot of calls by government agencies, consumer groups, and individual users for Facebook to better control the information it provides to third parties. Now, it is taking another step. As reported by Deepa Seetharaman and Elizabeth … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged advertising, business model, customer expectations, ethics, experiential retailing, Facebook, planning, privacy, promotion, social media, trends
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An Interview with Amazon’s Jeff Bezos
Amazon places an enormous emphasis on customer service, as described by CEO Jeff Bezos.
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Retail Executive Interviews, Video Clips (non-career)
Tagged Amazon, CNN, customer expectations, customer loyalty, customer service, experiential retailing, interview, Jeff Bezos, merchandising, video
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