Tag Archives: customer expectations

What Should Retailers Do as “Big Soda” Declines?

Posted on October 29, 2015 by bermanevansretail

The major soda (carbonated beverage) marketers are having a tough go of it some locales where sales are saturated. But an even bigger issue is that many people are turning away from soda because of health concerns. Recently, the New … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , | 1 Comment

The Effect of Online Reviews on Sales

Posted on October 28, 2015 by bermanevansretail

Amazon has shown customer reviews and ratings for years. Many other retailers have followed suit. So, a vital question is: What is a good online rating score for a retailer or a specific product? The results of a recent study … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | 1 Comment

UPS: Monitoring Change in the Global Supply Chain

Posted on October 26, 2015 by bermanevansretail

The global supply chain is sure getting more complex. UPS annually conducts a B2B survey to see what is changing in how the supply chain moves merchandise from manufacturers to their customers. To read about UPS’ latest research and view … Continue reading →

Posted in Global Retailing, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Technology in Retailing, Video Clips (non-career) | Tagged , , , , , , | 1 Comment