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The Effect of Online Reviews on Sales
This entry was posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer and tagged Amazon, competition, customer expectations, Northwestern University, online ratings, online shopping, opportunity, PowerReviews, promotion, success, trust. Bookmark the permalink.
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