Retail Management Supplements
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Tag Archives: PowerReviews
Amazon has shown customer reviews and ratings for years. Many other retailers have followed suit. So, a vital question is: What is a good online rating score for a retailer or a specific product? The results of a recent study … Continue reading →
Blake Brysha of PowerReviews discusses integrating social media and video. PowerReviews “helps companies tap into consumer conversations to drive better business, while providing consumers an easy way to share their insights about brands, products, and services.”
Click on the image to see a slide show that demonstrates how Advance Auto Parts uses social media as part of its retailing strategy.