Tag Archives: PowerReviews

The Effect of Online Reviews on Sales

Amazon has shown customer reviews and ratings for years. Many other retailers have followed suit. So, a vital question is: What is a good online rating score for a retailer or a specific product? The results of a recent study … Continue reading

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | 1 Comment


Blake Brysha of PowerReviews discusses integrating social media and video. PowerReviews  “helps companies tap into consumer conversations to drive better business, while providing consumers an easy way to share their insights about brands, products, and services.”

Posted in Social Media and Retailing, Technology in Retailing, Video Clips (non-career) | Tagged , , | Leave a comment

Advance Auto Parts Tunes Up Social Commerce with PowerReviews

Click on the image to see a slide show that demonstrates how Advance Auto Parts uses social media as part of its retailing strategy. 

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