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Tag Archives: customer expectations
Building Long-Term Multi-Channel Retationships
It is imperative that retailers have strong, consistent customer relationships among all of the channels (formats) in which they operate. Bronto, a software provider that offers E-mail, mobile, and social messaging with drag-and-drop automation, and Retail TouchPoints, an online publishing network … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged Bronto, customer expectations, customer loyalty, customer service, experiential retailing, global, location, merchandising, multichannel, online shopping, opportunity, planning, promotion, Retail Touchpoints, tips
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Can a Low-Touch Retailer Succeed in a High-Touch Marketplace?
In the competitive, multi-channel environment of 2013, can a retailer succeed with a “low-touch” approach, whereby little customer service is provided? This seems highly unlikely. Doesn’t it? As Erik Sherman writes for Inc.: “You can’t cost-cut your way to great … Continue reading
Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer
Tagged customer expectations, customer loyalty, customer service, experiential retailing, high touch, Inc., low touch, merchandising, multichannel, resources, shoppers, shopping, strategy, success
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Mobile Shopping Is Heating Up
In 2011, U.S. retail sales via mobile devices totaled $13.63 billion. By 2016, annual retail sales through mobile media are expected to reach $86.86 billion. As eMarketer notes: “With digital storefronts just an arm’s length away, millions are reaching first … Continue reading
Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged competition, customer expectations, customer service, eMarketer, experiential retailing, merchandising, mobile media, mobile shopping, multichannel, promotion, shopping, social media, trends
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