Tag Archives: customer expectations

What’s Next for Traditional Stores?

Posted on November 7, 2014 by bermanevansretail

As we know, traditional brick-and-mortar retailing is far from dead. However, it is changing and it is affected by alternative shopping formats. So, what’s next? eMarketer reports that: “Thanks to digital devices, mobile in particular, the path to purchase starts … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , , , | 2 Comments

Store Associates and Customer Relationships

Posted on November 6, 2014 by bermanevansretail

It is imperative that store-based retailers recognize the importance and value of store associates in customer relationships. Some get this; others do not. Recently, Cognizant conducted a study on this and concluded that: “Store associates are the last resource shoppers … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , | 2 Comments

Mobile Payments: Even Bigger in 2015

Posted on November 4, 2014 by bermanevansretail

We know that mobile payments are the next big thing. With the introduction of Apple Pay, things promise to pick up even more. As Judo Pay notes at Visual.ly: “Consumers around the globe are already embracing this technology and want … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , | 1 Comment