Tag Archives: competition

Can Car Manufacturers Sell Direct and Bypass Dealers?

Posted on June 22, 2013 by bermanevansretail

Tesla Motors is a U.S.-based manufacturer of upscale high-performance electric cars. As it notes at its Web site: “The Tesla Roadster hit the streets in early 2008 as a car with no equal. Four years later, over 2,300 Roadsters drive emissions-free … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , , , , , , | 5 Comments

How Well Are Multichannel Retailers Performing?

Posted on June 17, 2013 by bermanevansretail

As more and more retailers operate as bricks-and-clicks firms by offering physical stores and online shopping to their customers, it is important that those retailers assess how well each operation is doing. Through its research, Harris Interactive has found some … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , , , , , , , , , | 1 Comment

Using Social Media to Enhance Customer Service

Posted on June 16, 2013 by bermanevansretail

Check out this infographic to see how social media may be used as a customer service tool.    

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , | 1 Comment