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Tag Archives: Harris Interactive
How Well Are Multichannel Retailers Performing?
As more and more retailers operate as bricks-and-clicks firms by offering physical stores and online shopping to their customers, it is important that those retailers assess how well each operation is doing. Through its research, Harris Interactive has found some … Continue reading
Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged Amazon.com, Best Buy, competition, customer expectations, customer service, EquiTrend, experiential retailing, Harris Interactive, inventory management, location, merchandising, multichannel, Office Depot, online shopping, retail analytics, retail positioning, segmentation, store branding, Target, Wal-Mart, Walgreens
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