Tag Archives: competition

Pricing & Small Retailers: Questions to Consider – Part 1

Posted on June 22, 2016 by bermanevansretail

TIPS FOR BETTER RETAILING: “Pricing and Small Retailers: Questions to Consider – Part 1″ by Joel R. Evans and Barry Berman  One of the most crucial areas of decision making for retailers is pricing. Yet, we have found that small firms … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | 2 Comments

The Dollar Shave Club: Ads to Drive Business

Posted on June 17, 2016 by bermanevansretail

Over the last several years, the Dollar Shave Club has revolutionized the way that shaving items are sold. Since its inception, the DSC has generated hundreds of millions of dollars in sales. And its success has generated new online competition, … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , , , , , , | 1 Comment

An Informative, Animated Way of Looking at the Impact of Retailing

Posted on June 15, 2016 by bermanevansretail

Retailing has a complex infrastructure with millions of retailers and store locations, not to mention clicks-only and bricks-and-firms. So, how can we better understand it? Retale has devised an animated infographic that is easy to understand and analyze. Here are … Continue reading →

Posted in Career Useful Information, Careers in Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , | 1 Comment