Tag Archives: app

Smartphone Technology and McDonald’s Australia

Posted on March 2, 2013 by bermanevansretail

McDonald’s franchises in Australia have devised a clever smartphone-enabled promotion campaign.  

Posted in Global Retailing, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing, Video Clips (non-career) | Tagged , , , , , , , , , , , , , , , | Leave a comment

Mobile App Privacy Concerns Varies by Segment

Posted on September 13, 2012 by bermanevansretail

As retailers turn more to mobile apps, they need to understand the privacy concerns of their customers. Click the chart to learn more from eMarketer.    

Posted in Online Retailing, Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Privacy and Identity Theft Issues, Social Media and Retailing | Tagged , , , , , , , , , , , | Leave a comment

ForSite from Experian

Posted on June 16, 2012 by bermanevansretail

Experian, the global information services (GIS) company has introduced ForSite, a location-planning iPhone app that instantly provides retail and network location planners with a lot of Experian data about a location and its surrounding area, which is sent directly to a smart phone. Click … Continue reading →

Posted in Part 4: Store Location Planning, Technology in Retailing | Tagged , , , , , | Leave a comment