Angie Hicks: Angie’s List Founder

Posted on August 25, 2012 by bermanevansretail
In 1995, Angie Hicks founded Angie’s List, as a small company that helped its customers find the best service business to solve a particular issue (such as a plumbing leak or a car repair). Today, Hicks remains as the company’s chief marketing officer; and Angie’s List is quite popular: “More than 1.5 million members use Angie’s List to find high-quality service companies and health care professionals in over 550 categories.” Angie Hicks is an avid blogger.
Click Angie Hicks’ photo for a short video from CNNMoney.

 

 

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Retail Executive Interviews, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , , , , , , , | Leave a comment

FIFTY Social Media Tips!

Posted on August 25, 2012 by bermanevansretail
Vocus provides an integrated marketing and public relations software suite that “combines social marketing, search marketing, E-mail marketing, and publicity into a comprehensive solution to help businesses attract, engage, and retain customers.”
The company has published a series of white papers that are applicable to and useful for retailers.
Click on each of the two icons shown below to access white papers that highlight 50 tips on how to better utilize social media. 

 

   Part 1
   Part 2

 

Posted in Global Retailing, Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , | 2 Comments

New Ikea Catalogs: A 3-D Look

Posted on August 24, 2012 by bermanevansretail
Ikea is one of the world’s best global retailers; and it is always looking for ways to excite its customers while also keeping costs under control — in order to maintain its low-price strategy and generate profits at the same time. The retailer often engages in innovative tactics to reach its goals. Here is the latest example of this.
Jens Hansegard writes in the Wall Street Journal that: “The Swedish furniture giant has for decades spent more than two-thirds of its marketing budget building and furnishing living quarters, which are typically portrayed with a sparse, fastidious fashion sensibility and lighted with impeccable precision. But the privately-held company’s quest to curb costs and boost productivity has it mothballing some of this real-world production. It is instead turning to 3-D graphics to fill its pages. This year, 12 percent of IKEA’s content for the Web, catalog, and brochures were rendered virtually; that number will increase to 25 percent next year.”
Click the 3-D image below to access a WSJ video clip.

 

Source: Ikea catalog photo appearing in the Wall Street Journal

 

Posted in Global Retailing, Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | Leave a comment