Macy’s annually has a fashion event known as Glamorama. Take a look at this humorous promotional video.
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Connectivity’s Influence on Global Shopping
Nielsen recently did research on the impact of connectivity (the use of connected devices) on shopping behavior around the world. The firm concluded that: “Connected devices have become a way of life for many, but shoppers are digitally engaged to varying degrees depending on the products they buy. While E-commerce activity for some consumer packaged goods (CPG) products — especially perishable categories where freshness counts — may not be as transformative as other non-CPG industries — such as books, music, and travel — online grocery purchasing power is growing.”
Click the infographic to learn more.
Posted in Global Retailing, Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Technology in Retailing
Tagged connected devices, digital, global retailing, infographic, merchandising, mobile shopping, Nielsen, online shopping, opportunity, shopping, technology, trends
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An Interview with Mike Hayes, a Digital Marketer at Ben & Jerry’s
Ben & Jerry’s is a very popular and iconic ice cream company which now has stores around the globe.
Mike Hayes is the assistant digital marketing manager who is in charge of Ben & Jerry’s U.S. digital marketing programs. Recently, Hayes was interviewed by eMarketer’s Tobi Elkin “about the ice cream brand’s involvement on Instagram and Pinterest and opportunities to bond with consumers via social media.”
Click Hayes’ photo to read his eMarketer inteview.
Photo from Emarketer
Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing
Tagged Ben & Jerry's, customer loyalty, digital, eMarketer, experiential retailing, ice cream, Instagram, Pinterest, social media
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