Keys to Successful Retailing in Europe and Russia

Posted on October 2, 2012 by bermanevansretail
According to research conducted by MasterCard and reported by eMarketer: “Retailers in Western Europe and Russia should be well aware of the changes to their businesses being wrought by new and emerging technologies. Retailers, however, are employing a host of strategies to stay in front of  consumer expectations, with a personalized shopping experience ranking high in importance.”
Click the chart to learn more at eMarketer.

 

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , , , , , , , | Leave a comment

Local Online Marketing: A Smart Way to Target Customers

Posted on October 2, 2012 by bermanevansretail
In the report available below, Neustar Insights / Retail says: “The global nature of the Internet doesn’t erase the need for swimsuits in Orlando or snowsuits in Minneapolis. Retailers still need to let buyers know where their closest stores are. And a hardware store in Topeka still wants to be paid in dollars, not yen or rubles. In fact, even if you have no storefront you’d better make sure you comply with the regulations of all 50 states. Yes, location still matters.”
Click the icon to access the full report.

Posted in Global Retailing, Online Retailing, Part 4: Store Location Planning, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , | Leave a comment

Effective Arguments for Green Supply Chains

Posted on October 1, 2012 by bermanevansretail
Do retailers’ environmental practices matter? Do retail executives wants to be known as “tree huggers”?
Read an interesting article on this topic from Arizona State University. Just click the photo.

 

 

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , , , , | Leave a comment