More Retailers Embrace Cross-Channel Activities

As reported by eMarketer: “According to July 2012 research from the e-tailing group’s ‘Mobile Mystery Shopping Study,’ certain cross-channel features may help U.S. retailers deliver more positive shopping experiences for smartphone and tablet-toting shoppers.”
Read more by clicking the chart.

 

Posted in Online Retailing, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , | Leave a comment

Retailers’ Investment in Technology: An Industry Perspective

In a recent newsletter, Platt Retail Institute reported on research that it conducted on retailers’ use of technology. It summarized the findings, thusly: “In this Research Article, we look at published data, and also compile Census Bureau data, to consider the level of technology investment being made by retailers. In general, we find that the published data does not support the proposition that the retail industry underinvests in technology. Looking at Census Bureau data does, however, present a much different perspective that supports the conclusion that the industry generally underinvests in technology.”
Click the chart to read more from Platt.
Retailers’ Investments in Information Technology as a Percentage of Revenue

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 8: Putting It All Together, Technology in Retailing | Tagged , , , , , , , | 1 Comment

Ask Questions During Your Job Interview

Evans on Marketing's avatarEvans on Marketing

Are you proactive enough during a job interview? Do you ask your own questions — and not just answer the ones that are asked of you?

Consider this advice from Margaret Heffernan of CBS MarketWatch: “Toward the end of a job interview, there’s always a moment when you’re asked if you have any questions. It’s tricky. You don’t want to sound too pugnacious (will they think I’m too aggressive?), but neither do you want to pass on the opportunity (will they think I don’t have a mind of my own?) I’ve rarely heard anyone use this moment to the fullest, so here are some suggested questions that will leave a strong impression while also prying loose some valuable information about your prospective employer.”

Click the image to see Heffernan’s suggested questions.

 


 

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Posted in Career Useful Information, Careers in Retailing | Tagged , , , , , , | Leave a comment