Retailers’ Investment in Technology: An Industry Perspective

In a recent newsletter, Platt Retail Institute reported on research that it conducted on retailers’ use of technology. It summarized the findings, thusly: “In this Research Article, we look at published data, and also compile Census Bureau data, to consider the level of technology investment being made by retailers. In general, we find that the published data does not support the proposition that the retail industry underinvests in technology. Looking at Census Bureau data does, however, present a much different perspective that supports the conclusion that the industry generally underinvests in technology.”
Click the chart to read more from Platt.
Retailers’ Investments in Information Technology as a Percentage of Revenue

This entry was posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 8: Putting It All Together, Technology in Retailing and tagged , , , , , , , . Bookmark the permalink.

1 Response to Retailers’ Investment in Technology: An Industry Perspective

  1. Nicholas says:

    Wow, DIY! Retailers Investment in Technology: An Industry Perspective

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