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An Interview with Cheesecake Factory’s CEO
Cheesecake Factory is a highly successful retail chain of restaurants. Here is an interview with Founder and CEO David Overton. He covers a number of issues, including the health care provided to employees (and pending cost increases) and global expansion.
Click the photo to see the interview.
Posted in Global Retailing, Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Retail Executive Interviews, Video Clips (non-career)
Tagged Cheesecake Factory, customer expectations, employee healthcare, experiential retailing, global, opportunity, trends, video
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BE Retailing
Follow us on Twitter. As of today, we have more than 665 tweets on key current retailing issues. 🙂
https://twitter.com/BEretail
Posted in Careers in Retailing, Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Privacy and Identity Theft Issues, Social Media and Retailing, Technology in Retailing
Tagged BERetail, competition, customer expectations, customer service, entrepreneur, experiential retailing, merchandising, multichannel, social media, tips, trends, Twitter
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