A Loyalty Program That Was Too Successful?

Posted on February 21, 2013 by bermanevansretail
There are times when companies really surprise you with their decisions. This is certainly the case with Stonyfield Farms, which sells a variety of dairy products — especially yogurt — through supermarkets and other retailers carrying dairy items.
The firm’s My Stonyfield Rewards page now has this message:
“Dear Yogurt Lover,
After 3 great years, the  myStonyfield Rewards program will be coming to an end April 12, 2013. What started as a small program to thank you grew far beyond our expectations. Unfortunately, it’s now at a point where it’s no longer sustainable to run in a way where you will feel truly rewarded. Your last day to enter and redeem points on this site will be April 12, 2013. We’ve put together answers to a list of questions you might have, and if you need any further information, please contact us.
Thank you for your loyalty!”

 

To read Promo’s take on Stonyfield, click the image.

 

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | 2 Comments

The Evolution of Self-Service in Supermarkets and Grocery Stores

Posted on February 20, 2013 by bermanevansretail
As retailers weigh the pros and cons of self-service shopping (see this post, for example), a lot of exciting things are happening in this area.
Self-Service World and Kiosk Marketplace report that: “Thanks to the adoption of self-service technology at grocery stores, today’s food shoppers can literally serve themselves at  multiple areas throughout the store. Instead of waiting in long lines, shoppers can order their deli meats, pick up some flowers and a  DVD, and then proceed to checkout, all in one area. This guide showcases the many different  options for grocery store self-service  and how to implement them correctly.”
Click the image to read a detailed report on self-service shopping.

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Macy’s Herald Square: A $400 Million Renovation

Posted on February 18, 2013 by bermanevansretail
Macy’s iconic flagship Herald Square, New York store is a major component of the retail chain’s overall positioning strategy.

Click the image to see a video interview with Macy’s CEO Terry Lundgren regarding the $400 million dollar renovation of the Herald Square store.

 

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Retail Executive Interviews, Video Clips (non-career) | Tagged , , , , , , , , , , , , , , , , , | Leave a comment