How Progressive Retailers Are Using Shopping Data

Posted on August 25, 2014 by bermanevansretail
More retailers recognize the importance of shopping data analytics than ever before. So, what are the cutting-edge retailers doing (those besides Amazon, 🙂 )?
As reported by Alteryx:
“Based on a recent Alteryx and RetailWire survey of nearly 350 retailers and brand manufacturers, this infographic illustrates the top three ways progressive retailers are using shopper insights to drive marketing and merchandising decisions, common challenges preventing wider usage of shopper insights and enabling analytics, and key factors behind positive ROI from shopper insight initiatives. Read now to understand why so few retailers are successful in maximizing value from their shopper data.”

 

 

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 8: Putting It All Together | Tagged , , , , , , , | Leave a comment

Online Retailing Through the Years

Posted on August 24, 2014 by bermanevansretail
As we have reported before (see, for example: 1, 2), online retailing remains strong both in the United States and around the world.
Here is an infographic from SnapParcel, an Ireland-based courier service, that looks at the evolution of E-commerce in the United States and around world. As Multichannel Merchant reports, global online retail sales have increased by 17% annually since 2007.

 

 

Posted in Global Retailing, Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , , , | Leave a comment

Real-Time U.S. Retail Spending by the Second

Posted on August 23, 2014 by bermanevansretail
Are you interested in current retail shopping statistics? Then, consider the fun, interactive Web site highlighted in this post.
Retale — a company that offers a mobile destination application for shoppers that incorporates retail circulars into a rich, interactive format — recently created a Web site with a real-time view of retail shopping:
“With a second-by-second tally of popular products sold and money spent at major retailers such as 7-Eleven, Wal-Mart, and McDonalds, ‘Retail in Real-Time’ is a head-spinning visualization of mass consumption in the United States. The infographic starts counting the moment you open it in your browser and displays eye-catching figures about where and how Americans are spending their money. From the number of Coca-Colas sold to the amount of firearms bought, you can watch the figures escalate as the clock starts ticking. In just the last 30 seconds for example, over 700 McDonalds burgers, 2,200 Dunkin’ Donuts, and 2,700 Starbucks coffees have been sold across America. If you hover your mouse over each box, you can even see daily totals for every product and retailer.”
Click the image to access “Retail in Real-Time.” Enjoy. 🙂

 

 

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , | 1 Comment