eMarketer’s September 2015 Retail Roundup

Posted on September 5, 2015 by bermanevansretail
eMarketer is an excellent source of information beneficial to retailers. It even offers a FREE daily newsletter.
eMarketer has just published its September 2015 Retail Roundup;
“Consumers spend billions each year at retail, and retailers are the biggest digital ad spenders of any industry in an effort to attract them, especially to digital and mobile channels. eMarketer has curated this Roundup of key articles, insights, and forecasts to help retailers understand what shoppers are up to, how their competitors are trying to attract them and what’s coming next in the world of tech-enabled retail.”
Click the image below to read the 16-page roundup.

 

 

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , , , , | 1 Comment

Career Advice from Learn How to Become

Posted on September 4, 2015 by bermanevansretail
Learn How to Become has some excellent career resources at its Web site. At the top of the screen are several tools that are available from the Degrees by Career and Career Toolkit tabs.
It also features these specific career advice sites.
 
Click the image to learn more.
 

 

Posted in Career Useful Information, Careers in Retailing | Tagged , , , , , | 1 Comment

Better Training Retail Employees

Posted on September 3, 2015 by bermanevansretail
Good, well-trained employees are imperative for physical retail stores to succeed. Yet, many retailers have not devoted enough attention to their employees.
Recently, Knowledge@Wharton published the article “Want to Stop Retail Showrooming? Start Training Your Staff”:
“It’s obvious that customers will prefer to deal with sales associates who know what they’re talking about when it comes to the products they’re hawking. But what has been less obvious is just how much of a difference knowledgeability makes to the bottom line.”
“To find that answer, Marshall L. Fisher, professor of operations, information and decisions at Wharton, and his colleagues, INSEAD professor Serguei Netessine and then-Wharton doctoral candidate Santiago Galino (who is now a professor at Dartmouth’s Tuck School of Business), studied data from 63,500 salespeople at 330 stores. The resulting report, titled “Do Online Training Work in Retail? Improving Store Execution through Online Learning,” quantifies the answer by the metric that matters most in retail: sales. In this interview with Knowledge@Wharton, Fisher explains what they learned, and what the implications are for businesses across the board.”

 

 

Posted in Career Useful Information, Careers in Retailing, Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business | Tagged , , , , , , , | 2 Comments