How Costly Are the Most Expensive Search Terms on Google?

Posted on September 2, 2015 by bermanevansretail
Are you using or considering paid search on Google? Do you know what the 100 most expensive keywords are on Google?
As Chris Zook writes for WebpageFX:
“Google has billions of keywords at their disposal. But not all keywords are created equally, and costs per click can wildly vary from a handful of pennies to hundreds of dollars. So which ones are the most expensive? That’s what motivated us to get in touch with our friends at SEMrush and figure out the most expensive keywords on Google for 2015. Together, we compiled and analyzed countless keywords to find the ones that stuck out above the rest. Some of these prices actually make sense. Others surprised us. And a small fraction left us pretty confused. But to get the full scope of our research, you really have to see the data for yourself.”

 

Click the infographic to read more from Zook.

http://www.webpagefx.com/blog/marketing/googles-top-100-most-expensive-keywords-in-2015/
 

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , | 1 Comment

Advertising’s Impact: A WebpageFX Infographic

Posted on August 31, 2015 by bermanevansretail
As marketers, we know how important that advertising can be. Nonetheless, with all of the message clutter due to competition and the expansion of multiple ad platforms — especially digital ones, getting advertising to stand out can be quite a challenge.
Consider these observations by content marketer Chris Zook, writing for WebpageFX:
“With so much ad-noise in the world, it’s a wonder that any advertisement can stand out from all the others trying to get consumers to spend money. But companies can’t just give up because there are a lot of ads — they need to make money, and they won’t make money if nobody hears about them. So instead, advertisers have created a tried-and-true arsenal of different techniques that are all aimed at getting consumer attention. And even if we don’t realize it all the time, these strategies often work exceptionally well.”
Take at the infographic from WebpageFX to learn “How Advertising Makes Us Buy.”

 

Created by WebpageFX

 

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , | Leave a comment

Avoid These Resume Mistakes!

Posted on August 26, 2015 by bermanevansretail
You’ve spent a lot of time on your resume, right? And you’re really proud of it, right?
Then, you surely want to avoid these six careless errors cited by career coach Don Goodman for Careerealism:
  1. “You forget to update your contact information.”
  2. “You don’t provide enough details on your last job.”
  3. “You don’t update your skills or remove old certifications.”
  4. “You use abbreviations and acronyms only you may know.”
  5. “You keep adding to your resume, but you don’t remove irrelevant jobs.”
  6. “You name you resume file that you send out inappropriately.”

 
Click the image to read more about these mistakes.
 

 

Posted in Career Useful Information, Careers in Retailing | Tagged , , , , , , | 1 Comment