Category Archives: Social Media and Retailing

Retail conversations are increasingly two-way interactions; many blogs have a great impact on given retailers’ performance (and blog messages are not typically controlled by the retailers).

Look to the Golden Globes for Ad Creativity

Posted on January 12, 2017 by bermanevansretail

The Golden Globe Awards were presented last Sunday. As more of a “party” show than others, the Golden Globe show attracts edgier ads. Here are two examples. As reported by T. L. Stanley for Adweek: “For fans who didn’t know … Continue reading →

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , | Leave a comment

A Message of Hope: Happiness Is a Choice

Posted on January 2, 2017 by bermanevansretail

The Best Is Still Ahead: Think Positive Evans on Marketing As we begin 2017, we are reblogging our most important post EVER! from among of the nearly 1,500 posts that have appeared onEvans on Marketing. _________________________________ A HEALTH AND HAPPY … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Privacy and Identity Theft Issues, Social Media and Retailing | Tagged , , , , , , , , | Leave a comment

A New UPS Report: Complexities of Online Retailing

Posted on November 30, 2016 by bermanevansretail

  On a regular basis, shipping giant UPS publishes reports on the “UPS Pulse of the Online Shopper™.” Its 2016 report deals with the tech-savvy shoppers who are transforming the retail landscape: “While E-commerce offers new, unparalleled opportunities for accelerated … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , , , , | 1 Comment