Category Archives: Social Media and Retailing

Retail conversations are increasingly two-way interactions; many blogs have a great impact on given retailers’ performance (and blog messages are not typically controlled by the retailers).

Free!! Resume Templates (Take Our Poll)

Posted on January 25, 2017 by bermanevansretail

Are you interested in greatly improving your first resume or in updating your current resume — or just interested in a better-looking resume? If your answer is yes, then check out these FREE and EASY templates: CV Marker My Perfect … Continue reading →

Posted in Career Useful Information, Careers in Retailing, Part 5: Managing a Retail Business, Social Media and Retailing | Tagged , , , , , , , , , , , , , , , | Leave a comment

What’s Happening with Virtual Assistants?

Posted on January 23, 2017 by bermanevansretail

Over the last year, artificial intelligence (AI) personal assistants have become BIG!! The leading ones are (alphabetically): Alexa from Amazon, Cortana from Microsoft, Google Assistant, and Siri from Apple. These AI options can answer questions, play music, give directions, tell … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , , | 1 Comment

Our Attention Span Is Less Than a Goldfish

Posted on January 19, 2017 by bermanevansretail

Consider these observations from Vikas Agrawal, writing for CustomerThink: “Did you know that humans now have shorter attention spans than goldfishes? A 2015 study conducted by Microsoft in Canada showed that the average attention span of humans has decreased by 4 seconds … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , | 1 Comment