Tag Archives: podcast

MCM Podcast on Seasonal Hiring

Both store-based and online retailers recognize the importance of seasonal employees. Have too few and customers might not be properly serviced. Have too many and operating costs might be too high. Thus, what is the proper balance? Let’s turn to Vermont … Continue reading

Posted in Part 5: Managing a Retail Business | Tagged , , , | Leave a comment

Learn More About the Sharing Economy

With the popularity of Uber, AirBnB, and other firms, the “sharing” economy continues to take off. Listen to this podcast to learn more: “In the latest episode of eMarketer’s ‘Behind the Numbers’ podcast, VP of Forecasting Martin Utreras discusses the … Continue reading

Posted in Global Retailing, Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Social Media and Retailing, Technology in Retailing | Tagged , , , , | Leave a comment

A Message of Hope: Happiness Is a Choice

The Best Is Still Ahead: Think Positive Evans on Marketing As we begin 2017, we are reblogging our most important post EVER! from among of the nearly 1,500 posts that have appeared onEvans on Marketing. _________________________________ A HEALTH AND HAPPY … Continue reading

Posted in Online Retailing, Part 1: Overview/Planning, Privacy and Identity Theft Issues, Social Media and Retailing | Tagged , , , , , , , , | Leave a comment

Tis the Season to Be Inspired and Hopeful — and Live Life Every Day

Be ready to face any of life’s adversities. Evans on Marketing A HEALTH AND HAPPY 2007 TO YOU AND YOURS! Since beginning more than four years ago, Evans on Marketing has always presented posts in a professional and informative way … Continue reading

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Luxury Products Moving More Online

Online retailing is not just the domain of mass-market retailers. The marketing of luxury brands online is becoming ever more popular.  Recently, the University of Pennsylvania’s Wharton School published “Selling Luxury: How High-End Brands Are Embracing the Internet”: “Online shoppers … Continue reading

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | 2 Comments