Category Archives: Social Media and Retailing

Retail conversations are increasingly two-way interactions; many blogs have a great impact on given retailers’ performance (and blog messages are not typically controlled by the retailers).

We Just Hit 500 Posts!

Posted on October 12, 2012 by bermanevansretail

We hope you are finding this blog to be lively, informative, and worth repeated visits. If you have not yet done so, PLEASE sign up to follow the blog. Just enter your E-mail address and click “Follow.” Thanks!!!!!!!!!!!!!!!!!!!!!!!!!! And — … Continue reading →

Posted in Global Retailing, Online Retailing, Social Media and Retailing | Tagged , , , , , , , , , , , , , | Leave a comment

Mobile Search and Restaurants

Posted on October 11, 2012 by bermanevansretail

As reported by eMarketer: “Mobile users seeking restaurant information seem to belong overwhelmingly to one group: hungry people looking for good food, right now. Many commerce-related searches conducted on mobile devices are not so urgent — such as those made … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , | Leave a comment

Retail Moments of Truth: Getting Them to Work

Posted on October 10, 2012 by bermanevansretail

According to Manthan Systems: “A moment of truth refers to every instance when a customer makes contact or interacts with your business wherein he or she gets an opportunity to form an impression about your brand. Seeing an ad about … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , | Leave a comment