Category Archives: Social Media and Retailing

Retail conversations are increasingly two-way interactions; many blogs have a great impact on given retailers’ performance (and blog messages are not typically controlled by the retailers).

This Is a Big Deal: Black Friday Not Always a Bargain

Posted on October 9, 2012 by bermanevansretail

This post is important enough as a consumer shopping tip that I am posting it at both of my blogs (bermanevansretail.com and evansonmarketing.com). I’m sure that more than a few retailers are not happy with the Wall Street Journal for publishing … Continue reading →

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , , , , | Leave a comment

Online Versus Store Preferences (Attitudes)

Posted on October 5, 2012 by bermanevansretail

How do shoppers feel about online versus store shopping? This infographic from Lab42 gives some good insights. Linked to Mashable

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , | Leave a comment

Social Media Use by Fast-Growing Retailers

Posted on October 5, 2012 by bermanevansretail

This infographic is based upon research on people’s social engagement with retailers by Exact Target.

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , | Leave a comment