Category Archives: Social Media and Retailing

Retail conversations are increasingly two-way interactions; many blogs have a great impact on given retailers’ performance (and blog messages are not typically controlled by the retailers).

Hi-Tech Means New Shopping Habits

Posted on October 4, 2012 by bermanevansretail

Take a look at this infographic from Symphony Teleca to see how smart devices and social media are impacting shopping habits. There is A LOT of useful information here. Thanks to John S. for suggesting this post.   Linked to Mashable  

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , , , , | Leave a comment

More Retailers Embrace Cross-Channel Activities

Posted on October 3, 2012 by bermanevansretail

As reported by eMarketer: “According to July 2012 research from the e-tailing group’s ‘Mobile Mystery Shopping Study,’ certain cross-channel features may help U.S. retailers deliver more positive shopping experiences for smartphone and tablet-toting shoppers.” Read more by clicking the chart.  

Posted in Online Retailing, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , | Leave a comment

Local Online Marketing: A Smart Way to Target Customers

Posted on October 2, 2012 by bermanevansretail

In the report available below, Neustar Insights / Retail says: “The global nature of the Internet doesn’t erase the need for swimsuits in Orlando or snowsuits in Minneapolis. Retailers still need to let buyers know where their closest stores are. … Continue reading →

Posted in Global Retailing, Online Retailing, Part 4: Store Location Planning, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , | Leave a comment