Category Archives: Part 8: Putting It All Together

This sub-category encompasses introlling and controlling the retail strategy.

Retailing and Big Data

Posted on February 10, 2013 by bermanevansretail

There’s a lot of attention now being focused on retailing and big data. So, what is meant by “big data”? According to Mike Gualtieri of Forrester: “Big data is the frontier of a firm’s ability to store, process, and access … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 8: Putting It All Together, Technology in Retailing | Tagged , , , , , , , , , , , | 1 Comment

An Independent Bookstore That Thrives

Posted on February 5, 2013 by bermanevansretail

The Strand Bookstore in New York has been around for more than 80 years despite the changing city around it — and the advent of bookstore chains and Web-based retailers. Not only is it “hanging on.” It is thriving. See how.  

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing, Technology in Retailing, Video Clips (non-career) | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

Can Kmart Be Fixed?

Posted on February 4, 2013 by bermanevansretail

For a long time, Kmart was a prominent retailing leader and innovator. According to its Web site: “More than one hundred years ago, Sebastian Spering Kresge opened a modest five-and-dime store in downtown Detroit … and changed the entire landscape … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Video Clips (non-career) | Tagged , , , , , , , , , , , , | Leave a comment