Category Archives: Part 7: Communicating with the Customer

This sub-category encompasses establishing and maintaining a retail image, and promotional strategy.

Shopper Marketing More Important Than Ever

Posted on July 5, 2016 by bermanevansretail

As noted by the GMA (Grocery Manufacturers Association) and consulting firm Deloitte, in their report “Shopper Marketing: Capturing a Shopper’s Mind, Heart and Wallet”: “Despite industry debates and differing opinions, shopper marketing should be consistently defined from the shopper’s point-of-view. It … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , | Leave a comment

Nathan’s Hits 100 — and Counting

Posted on July 1, 2016 by bermanevansretail

This year, Nathan’s (also known as Nathan’s Famous) — is celebrating its 100th anniversary. That is a tremendous achievement in any aspect of business, and especially so for a fast-food chain. What has enabled the chain to last so long? According … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing | Tagged , , , , , , , , , , , | Leave a comment

Pricing & Small Retailers: Questions to Consider – Part 6

Posted on June 30, 2016 by bermanevansretail

TIPS FOR BETTER RETAILING: “Pricing and Small Retailers: Questions to Consider – Part 6″ by Joel R. Evans and Barry Berman  In this article, we wind up our six-part series on pricing in retailing. We hope our Q&A has been helpful. … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | 1 Comment