Category Archives: Part 7: Communicating with the Customer

This sub-category encompasses establishing and maintaining a retail image, and promotional strategy.

The Value and Results of Live Chat

Posted on February 6, 2017 by bermanevansretail

As we have posted before, Live Chat has become a more valuable practice in the online retailer’s toolbox. So, where are we with Live Chat today? James Arnold, Business to Community — “You’ll find that the benefits of using a live … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , , , , , , , , , , | 2 Comments

Don’ts for Retailers Using Social Media

Posted on January 30, 2017 by bermanevansretail

In this new era of fake news, alternative truth, and inflammatory messages on social media, it is a good time for us to appraise (or reappraise) our own use of social media. Are we doing the best we can to … Continue reading →

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Privacy and Identity Theft Issues, Social Media and Retailing | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Employee Turnover in Retailing: An Infographic

Posted on January 26, 2017 by bermanevansretail

Employee turnover is a big issue for many retailers, regardless of their size. In the United States, including only data reported to the Bureau of Labor Statistics, the retail sector has had monthly employee separations in 2015-2016 ranging from 571,000 … Continue reading →

Posted in Career Useful Information, Careers in Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , | 2 Comments