Category Archives: Part 7: Communicating with the Customer

This sub-category encompasses establishing and maintaining a retail image, and promotional strategy.

How the Music Industry Has Changed

Posted on May 8, 2013 by bermanevansretail

As we know, the music industry has changed dramatically in recent years. Check out this animated timeline from Digital Music News. What does this timeline mean from the perspective of music retailers and their merchandising strategies?     Post suggested … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , , , , , , | Leave a comment

McDonald’s: Customer Service Issues

Posted on May 7, 2013 by bermanevansretail

As we reported recently, McDonald’s has been working hard to stimulate sales growth. However, it has some serious customer service problems to address. According to Martha C. White, writing for NBCNews.com: “When it comes to service, McDonald’s customers just aren’t lovin’ it. The … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , , , , , , , | 1 Comment

Are Some Price Discounts an Illusion?

Posted on May 5, 2013 by bermanevansretail

As shoppers, we all want to feel that we are a getting a “good deal.” We want to pay the lowest possible prices for the goods and services we buy at the retail service level and ambiance we expect. Whether shopping with … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | 1 Comment