Category Archives: Part 7: Communicating with the Customer

This sub-category encompasses establishing and maintaining a retail image, and promotional strategy.

What’s Ahead for Wal-Mart in India (and Elsewhere)?

Posted on October 10, 2013 by bermanevansretail

For Wal-Mart, the world’s largest retailer, the last few years have not always been smooth sailing. U.S. same-store sales growth have been slow, and efforts outside the United States have sometimes been problematic. Now, Wal-Mart has suffered a significant setback … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , | 1 Comment

Gearing Up for the Holiday Shopping Season

Posted on October 9, 2013 by bermanevansretail

For many retailers, the upcoming holiday shopping season will account for a large portion of their annual sales — and profits. Holiday planning is generally done well in advance by retailers, and multichannel retailers must be prepared for seamless purchase … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , , , , , , | 2 Comments

A New Report on the State of Mobile Retailing

Posted on October 7, 2013 by bermanevansretail

As we know, this is now the emerging era of mobile media. And this is a key area in which retailers need to excel to stay ahead of the competition. Take a look at the following infographic to see how … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , , , , | 1 Comment