Category Archives: Part 7: Communicating with the Customer

This sub-category encompasses establishing and maintaining a retail image, and promotional strategy.

New eMarketer Retail Roundup Report

Posted on October 6, 2013 by bermanevansretail

eMarketer recently published a new report on the status and future of E-tailing. As it notes in the introduction to the report:  “U.S. retail E-commerce sales are expected to continue growing robustly in coming years, reaching $262.3 billion in 2013. … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , | 1 Comment

Retail Marketing: A Look at Media Trends

Posted on October 5, 2013 by bermanevansretail

In partnership with Kantar Media, Advertising Age recently published a report on “Retail Marketing.” This report includes a lot of information, such as: Media spending by individual retailers Media spending by retail category Why retailers and shoppers like Google’s product … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , | 3 Comments

Hard Rock Re-inventing Itself

Posted on October 2, 2013 by bermanevansretail

 Hard Rock Cafe has been around for more than forty years. As it says at the company Web site: “Hard Rock is a haven for fans of music, food, and great times. Whether you are down for a Legendary Burger, … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , | Leave a comment