Category Archives: Part 7: Communicating with the Customer

This sub-category encompasses establishing and maintaining a retail image, and promotional strategy.

Real-Time U.S. Retail Spending by the Second

Posted on August 23, 2014 by bermanevansretail

Are you interested in current retail shopping statistics? Then, consider the fun, interactive Web site highlighted in this post. Retale — a company that offers a mobile destination application for shoppers that incorporates retail circulars into a rich, interactive format — recently … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , | 1 Comment

Wal-Mart’s New ‘Checkout Promise’ and ‘Price First’ Private Brand

Posted on August 22, 2014 by bermanevansretail

As we discussed last month, the tough times continue for Wal-Mart. As a result, two of its various new initiatives to turn things around are a customer service pledge and introduction of the Price First brand. With regard to customer … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , , , , | 2 Comments

Better Understanding Hispanics: Ad Age’s 2014 Fact Pack

Posted on August 21, 2014 by bermanevansretail

There are more than 55 million Hispanics in the United States, representing about 17 percent of the total U.S. population. As such, Hispanics represent an important — and growing — market segment for marketers. One good resource for understanding and … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , | 1 Comment