Category Archives: Part 7: Communicating with the Customer

This sub-category encompasses establishing and maintaining a retail image, and promotional strategy.

Addressing Gender Differences in Online Persuasion Strategies

Posted on August 30, 2014 by bermanevansretail

As we wrote a while back in one of our most popular posts, there has been significant research about differences in online shopping behavior by gender. MindWhat, an analytics firm observes: “Are men from Mars? And women from Venus? Probably … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , | 1 Comment

KFC: A Limited Play on Nostalgia and a New $5 Fill-Up Meal

Posted on August 28, 2014 by bermanevansretail

One KFC store recently ran a TV advertisement that harkened back to simpler times and cheaper prices. It’s too bad that only one KFC outlet ran this promotion and only for one day. As reported by JWT Intelligence: “Although gas prices have … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , | 1 Comment

Online Retailing Through the Years

Posted on August 24, 2014 by bermanevansretail

As we have reported before (see, for example: 1, 2), online retailing remains strong both in the United States and around the world. Here is an infographic from SnapParcel, an Ireland-based courier service, that looks at the evolution of E-commerce … Continue reading →

Posted in Global Retailing, Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , , , | Leave a comment