Category Archives: Part 7: Communicating with the Customer

This sub-category encompasses establishing and maintaining a retail image, and promotional strategy.

Must Reading: How Vulnerable are YOU to Being Tracked by Hackers?

Posted on July 31, 2015 by bermanevansretail

Earlier this week, we posted about “What Happens to Our Privacy If a Company Is Sold?” The answer was pretty disconcerting!! In this post, we are furthering the discussion by publicizing a very recent article Josh Keller, K.K. Rebecca Lai, and … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Privacy and Identity Theft Issues | Tagged , , , , , | 1 Comment

Where Consumers Shop by Age

Posted on July 27, 2015 by bermanevansretail

Among popular retail chains, where are people most likely to shop by age category? InfoScout recently conducted research on this subject. As reported by Jack Neff for Advertising Age, there were some unexpected results: ” What’s the hottest big retailer with … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , | 2 Comments

Pinterest Pins Becoming “Buyable”

Posted on July 24, 2015 by bermanevansretail

Pinterest is more popular than ever, and just keeps on growing. Consider these statistics compiled by Craig Smith of DMR: 42 percent of all online U.S. adult women (and 13 percent of men) utilize Pinterest. In the U.S., as of … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , , , , | 1 Comment