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Category Archives: Part 6: Merchandise Management and Pricing
“Retail Therapy” Myths
“Retail therapy” is the notion that some people shop as a stress reducer and/or as a way to avoid life’s tough issues. As Amanda Page, the Editor at HealthCentral says: “We all do it: indulge in ‘comfort’ purchases to remedy a bad … Continue reading
Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged customer expectations, customer loyalty, experiential retailing, infographic, merchandising, myths, promotion, retail therapy, shopping
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Rocky Seas for Wal-Mart
Although Wal-Mart is still by far the world’s largest retailer, it has faced some stormy seas in recent years. U.S. store sales are stagnant. Earnings have been tight. Competition from dollar stores and from online retailers has taken its toll. … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged competition, customer expectations, financial performance, planning, strategy, trends, Wal-Mart
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