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Category Archives: Part 6: Merchandise Management and Pricing
Sensory Marketing – Strengthening Brand Perception by Appealing to all the Five Senses
Although the notion of appealing to the senses to sell products is not new, it is evident that the future belongs to companies that create more than just products or services. It lies within the grasp of brands that are … Continue reading
Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged ambience, atmospherics, customer expectations, experiential retailing, merchandising, multichannel, opportunity, success, tips, video
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KFC: A Limited Play on Nostalgia and a New $5 Fill-Up Meal
One KFC store recently ran a TV advertisement that harkened back to simpler times and cheaper prices. It’s too bad that only one KFC outlet ran this promotion and only for one day. As reported by JWT Intelligence: “Although gas prices have … Continue reading
Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged advertising, customer expectations, customer loyalty, discount, experiential retailing, gasoline, KFC, merchandising, opportunity, pricing, promotion, video
1 Comment
How Progressive Retailers Are Using Shopping Data
More retailers recognize the importance of shopping data analytics than ever before. So, what are the cutting-edge retailers doing (those besides Amazon, 🙂 )? As reported by Alteryx: “Based on a recent Alteryx and RetailWire survey of nearly 350 retailers … Continue reading
