Category Archives: Part 5: Managing a Retail Business

This sub-category encompasses retail organizational structures, human resource management, financial operations management, and operational operations management.

How Shoppers Are “Looking Local”

Posted on December 15, 2012 by bermanevansretail

Consumers don’t just patronize large chains. They also local like their local retailers. As reported by Rely Local: “According to comScore’s 5th Annual Local Search Usage Study for 2012, findings show that people have more trust in local Internet search … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | Leave a comment

Target’s Chief Marketing Officer on Digital Content

Posted on December 12, 2012 by bermanevansretail

Target Executive Vice President and Chief Marketing Officer Jeff Jones talks about his marketing philosophy and creating content for the future. See the full story on abullseyeview.com.  

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Retail Executive Interviews, Video Clips (non-career) | Tagged , , , , , , , , , | Leave a comment

Macy’s Two Days of Christmas Blitz: Open 48-Plus Hours Straight

Posted on December 9, 2012 by bermanevansretail

To pump up holiday sales, Macy’s will be open nationwide from 7:00 AM on Friday December 21 until midnight Sunday December 23. As Caroline Winter reports for Businessweek: “American retailers have never been shy about extending their operating hours during … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , | Leave a comment