Category Archives: Part 5: Managing a Retail Business

This sub-category encompasses retail organizational structures, human resource management, financial operations management, and operational operations management.

Interactive Technology Becoming More Important

Posted on July 22, 2013 by bermanevansretail

Technology-based experiential retailing is becoming more of a key competitive advantage for retail stores in their fight against customer showrooming. Retail Touchpoints recently published an excellent report on this topic, written by Jonathan Lee, entitled Using Innovative Technology to Address the Showrooming … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , , , , , | Leave a comment

More Retailers Doing Well by Doing Good

Posted on July 21, 2013 by bermanevansretail

Retailer success and involvement in socially desirable projects are not incompatible. In fact, support for the community is at the core of many retailers’ strategies. As Jonathan Lee reports for Retail Touchpoints: “The cross-pollination between corporations and non-profit organizations has produced … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | 4 Comments

Retailers’ Interest in Outlet Stores

Posted on July 20, 2013 by bermanevansretail

For many traditional retailers, outlet stores have become an essential part of their overall store strategy mix. Here’s why. According to Kyle Stock, writing for Businessweek: “High-end department stores are slumming … sort of. At pricey apparel retailers such as Neiman … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing | Tagged , , , , , , , , , , , , , , , | 1 Comment