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Category Archives: Part 5: Managing a Retail Business
CSA’s State of the Industry: 2013
Chain Store Age has just published its 2013 “State of the Industry” issue. Click the image to see the special section on the status of retailing. Lots of things are happening. Included are data on the top 100 retailers. The … Continue reading
Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing, Technology in Retailing
Tagged 2013, Chain Store Age, industry
3 Comments
Guitar Center Makes Sweet Music
For years, Guitar Center has been a standout in the music instrument industry. It now has well over 200 stores; and despite its name, the retailer carries a wide product assortment. It is also a master of multi-channel retailing. As … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing
Tagged customer expectations, customer loyalty, customer service, experiential retailing, Guitar Center, multichannel, omni channel, planning, promotion, success
2 Comments
Taco Bell: Ad Age’s Marketer of the Year
Congratulations to Taco Bell for just being selected as this year’s “Marketer of the Year” by Advertising Age. Here’s why Taco Bell was chosen, as reported by Maureen Morrison: “The 50-year-old chain is in innovation overdrive, churning out a string … Continue reading
Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged Advertising Age, customer expectations, customer loyalty, digital, experiential retailing, innovation, marketer of the year, merchandising, multichannel, planning, promotion, segmentation, social media, strategy, success, Taco Bell
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