Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

Guitar Center Makes Sweet Music

Posted on September 4, 2013 by bermanevansretail

For years, Guitar Center has been a standout in the music instrument industry. It now has well over 200 stores; and despite its name, the retailer carries a wide product assortment. It is also a master of multi-channel retailing. As … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing | Tagged , , , , , , , , , | 2 Comments

Taco Bell: Ad Age’s Marketer of the Year

Posted on September 2, 2013 by bermanevansretail

Congratulations to Taco Bell for just being selected as this year’s “Marketer of the Year” by Advertising Age. Here’s why Taco Bell was chosen, as reported by Maureen Morrison: “The 50-year-old chain is in innovation overdrive, churning out a string … Continue reading →

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , , , , , | Leave a comment

FREE Nielsen Webinar on Finding the Most Profitable Consumers

Posted on August 30, 2013 by bermanevansretail

On September 17, 2013, Nielsen will host a free Webinar on “Super Consumers: How to Find and Reach the 10% That Can Drive 50% of Your Profit.” As Nielsen notes: “Does your brand have ‘super heroes’? Join us and Kraft … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , | 1 Comment